Ben SeverSay hello

Concept driven. Creative director.

Mixing creativity > visual storytelling > strategy & marketing

Imagination beats logic

Everyday

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Brands &

Notable Partners

Different brands, different challenges, one shared ambition: to create work that stands out. Here are a few of the brands I’ve worked with along the way.

    Experience &

    Recognition

    I bring ideas to life across creative, strategy, design and production, from integrated campaigns to end-to-end AI productions.

    My experience includes leading Havas Tel Aviv as CCO, Co-CEO and Partner, driving five consecutive Creative Agency of the Year titles and making it one of the fastest-growing agencies in the Havas network.

    Internationally awarded at Cannes Lions, Eurobest, The One Show, Clio, Epica, Golden Drum and London International Awards. Twice a Cannes Lions juror, a Eurobest juror, and a member of the Havas European Creative Council. Also recognized as one of Israel’s 40 Under 40.

      Let’s get to work

      Ben Sever
      Selected work
      ResumeCreative Director · Amsterdam
      Profile

      Concept-driven creative director and business leader with extensive experience in brand communications, creative strategy, art direction and integrated campaigns.

      Combines strong conceptual thinking, visual direction and commercial understanding to build distinctive brands, lead creative teams and bring ambitious ideas to life.

      Extensive experience leading advertising productions, alongside end-to-end AI-driven production expertise, from concept development and creative direction to final execution.

      Experience

      Chief Creative Officer

      Bruckner Yaar Levi (BYL) · 2024–Present
      • Lead the agency’s creative vision, concept development and visual direction across major brands and campaigns.
      • Direct integrated advertising campaigns across film, digital, social, print and outdoor.
      • Lead creative teams, oversee production and collaborate with senior clients to turn business challenges into compelling creative work.
      • Lead AI-driven advertising productions from concept and creative direction through final execution.

      Selected brands: MG, Peugeot, Citroën, Oreo, PassportCard, First International Bank of Israel.

      Chief Creative Officer, Co-CEO & Partner

      Havas Tel Aviv · 2013–2024
      • Led Havas Tel Aviv to five consecutive Creative Agency of the Year titles.
      • Helped establish the agency as one of the fastest-growing agencies within the international Havas network.
      • Shaped the agency’s creative vision across brand strategy, conceptual thinking, visual storytelling and integrated campaigns.
      • Led and developed multidisciplinary creative teams while combining creative excellence with business growth.
      • Served on the Havas European Creative Council (ECC), collaborating with senior creative leaders across the network.
      • Led internationally awarded creative work, including Cannes Lions-winning campaigns.

      VP Creative

      Publicis · 2011–2013

      Led creative direction across multiple teams, developing award-winning campaigns and mentoring creative leaders.

      Creative Director

      Saatchi & Saatchi · 2009–2011

      Led creative teams and developed integrated brand campaigns, combining strong concepts with distinctive visual execution.

      Creative Director

      Grey · 2004–2009

      Directed creative development across advertising campaigns, from initial concepts through final production.

      Art Director & Copywriter

      McCann · 2003–2004

      Developed creative concepts and executions across multiple advertising formats.

      Awards

      Multiple international advertising awards, including:

      Cannes Lions · The One Show · Clio Awards · Eurobest · Epica Awards · Golden Drum · London International Awards

      Industry recognition

      • Cannes Lions — Jury Member (twice)
      • Eurobest — Jury Member
      • Havas European Creative Council — Member
      • Israel’s 40 Under 40 — Honoree
      Expertise

      Creative Direction · Concept Development · Art Direction · Brand Strategy · Integrated Campaigns · Film & Advertising Production · AI-Driven Production · Creative Team Leadership · Visual Storytelling · Business & Creative Leadership

      Education & Languages

      Ascola Design Institute

      Visual Communication & Advertising

      Languages

      English — Fluent
      Hebrew — Native

      Let’s make something worth talking about.

      Ben Sever
      +31 6 2796 4726 LinkedIn Netherlands